From Concept to Conversion: Highlighting Creative Content Solutions

2023 LIT Winner

Tenure at Edison Price Ltg./ Elite Ltg.

As the Head Marketing Copywriter at Elite Lighting Corp, I undertook a multifaceted role that extended beyond traditional copywriting responsibilities- crafting technical content for products, email campaigns, press releases, and legal documents. 

I assumed broader corporate communication duties, ensuring consistent messaging across all platforms. My dedication to public relations positioned the company as a collaborative partner rather than just a manufacturer. 

By highlighting our brand's history and customer testimonials, I cultivated a relatable image that resonated with clients, ultimately enhancing brand perception and customer engagement.

Digital Marketing & Creative Strategy:

In addition to content creation, I led email campaigns and social media initiatives, employing SEO strategies and graphic design tools.

My goal of collaborating closely with the graphics team allowed me to translate original creative concepts into advertisements, resulting in increased conversion rates and expanded brand visibility.

I strengthened the company's brand identity through targeted advertising efforts, leveraging market research and data organization.

Utilizing modern marketing techniques, I drove tangible business growth and reinforced Elite Lighting's position as an industry leader.