A brief history as Lead Copywriter at Revolve & FWRD - Fashion, E-Commerce

FWRD: the Moncler Edit

I’ve always believed that great storytelling is at the heart of great fashion. As Lead Copywriter at Revolve, I bring that philosophy to life—writing product descriptions that don’t just list details but actually capture the essence of a brand. Whether it’s a high-fashion statement piece or an everyday essential, I make sure each item has a voice that resonates with the right audience.

Beyond just writing, I’m deeply involved in how we present fashion online. Every week, I help launch over 1,200 new products, working across teams to keep things running smoothly. I also lead copy for FWRD Renew, handling some of our most delicate and high-value vintage pieces—making sure each one tells a story that justifies its price and prestige.

Innovation is a big part of what I do. I introduced AI-powered tools like ChatGPT and Copy.ai to boost creative output, and it’s made a real difference in both productivity and engagement. I also implemented HTML text accents to refine the way copy appears on-site, making descriptions more dynamic and easy to read.

But it’s not just about the words. I work closely with engineers to improve the copywriting console, making our workflow faster and more intuitive. I also train new copywriters, helping them get up to speed so our team stays strong. And when Revolve hosted a pop-up store in Dallas, I was hands-on with everything from operational logistics to influencer events, making sure the brand experience was just as compelling in person as it is online.

At the end of the day, my job is about more than just writing—it’s about crafting stories that connect, sell, and make fashion feel personal. And that’s what I love most about it.